Check Text Reading Level — Flesch-Kincaid
Paste text to calculate its reading grade level. Flesch-Kincaid and Flesch Reading Ease scores.
Understanding Readability Scores
Flesch-Kincaid Grade Level: The US school grade needed to understand the text. Grade 8 means an 8th grader can read it. Most popular content targets grade 6-8. Flesch Reading Ease: 0-100 scale where higher = easier. 60-70 = standard, 70-80 = easy, 80+ = very easy. The average American reads at a 7th-8th grade level.
Optimal Reading Levels by Content
Marketing copy: Grade 6-7 (easy to scan). Blog posts: Grade 7-9. News articles: Grade 8-10 (NYT averages grade 10). Academic papers: Grade 12-16. Legal documents: Grade 14+ (notoriously difficult). For maximum reach, aim for grade 7-8 — this is not "dumbing down" your content, it is respecting your reader's time and attention.
Amazon product descriptions target grade 6-7. Apple marketing copy averages grade 4-5. The most successful copywriters in history (David Ogilvy, Claude Hopkins) wrote at grade 6-8. Simple writing is not lazy — it is the hardest kind to produce and the most effective at persuading.