Compare Unit Prices — Which Is the Better Deal?
Calculate price per unit, ounce, or pound to compare products. Find the better deal every time.
Why Unit Price Matters
A $5.99 box of cereal might be a better deal than a $4.49 box — if it contains 24 oz vs 14 oz. Unit price ($0.25/oz vs $0.32/oz) reveals the true comparison. Bigger is not always cheaper — stores sometimes price medium packages lower per unit than bulk sizes. Always check the unit price before assuming bigger = better deal.
Where to Find Unit Prices
Most US grocery stores display unit prices on shelf labels (it is required by law in many states). Look for the small print below the main price. When comparing online: Amazon often shows unit prices. For stores that do not show it, divide price by quantity — this calculator does exactly that.
A Consumer Reports analysis found that shoppers who consistently buy the lowest unit price save $500-1,000 per year on groceries — without switching brands or sacrificing quality. The trick is checking the shelf label every time, not just on big purchases.
