Finance
Profit Margin Calculator
Calculez la marge brute, nette et le taux de marque.
In this article
Gross margin vs markup — they're not the same
Gross margin = profit ÷ revenue. Markup = profit ÷ cost. A 40% markup results in a 28.6% margin — not 40%. Confusing the two is one of the most common pricing mistakes.
Margin benchmarks by industry
- Software/SaaS: 70–90%
- Retail: 20–50%
- Restaurants: 3–9%
- Manufacturing: 10–30%
How to improve your margin
Either raise prices or reduce COGS. Raising prices by 5% on a 30% margin product increases profit by 16.7% — with no volume change required.
Frequently asked questions
Quelle est une bonne marge bénéficiaire ?▾
Cela varie selon le secteur. Commerce de détail : 2-5%. Restauration : 10-15%. Services : 20-40%. Tech/SaaS : 60-80%.
✓ Math logic verified against primary sources
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