Finance
Profit Margin Calculator
Calcule a margem bruta, líquida e o markup dos seus produtos.
In this article
Gross margin vs markup — they're not the same
Gross margin = profit ÷ revenue. Markup = profit ÷ cost. A 40% markup results in a 28.6% margin — not 40%. Confusing the two is one of the most common pricing mistakes.
Margin benchmarks by industry
- Software/SaaS: 70–90%
- Retail: 20–50%
- Restaurants: 3–9%
- Manufacturing: 10–30%
How to improve your margin
Either raise prices or reduce COGS. Raising prices by 5% on a 30% margin product increases profit by 16.7% — with no volume change required.
Frequently asked questions
Como calcular o preço de venda no Brasil considerando impostos?▾
No Brasil, é fundamental incluir os impostos no cálculo do preço: ICMS, PIS, COFINS e, para serviços, ISS. Use a fórmula por dentro: Preço = Custo / (1 - impostos% - margem%).
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