Business
Social Media Engagement Rate Calculator
Calculate engagement rate for any post, account, or campaign.
In this article
Engagement rate benchmarks (2026)
- Instagram: 1–3% average, 5%+ good
- TikTok: 3–9% average, much higher for smaller accounts
- YouTube: 2–5% of views engaging
- Twitter/X: 0.5–1% typical
Two ways to measure
By followers: better for brand benchmarking. By reach: better for content performance since reach varies by algorithm distribution.
⚡ CalcWolf Insight
Average Instagram engagement dropped from 3.5% in 2019 to under 1% in 2024, while TikTok maintains 4-6% engagement rates.
Frequently asked questions
What is a good Instagram engagement rate in 2026?▾
1–3% is average for accounts over 10k. Under 10k typically see 5–8%. Anything above 6% across a large account indicates an unusually engaged audience.
What is a good engagement rate?▾
Instagram: 1-3% is average, 3-6% is good, 6%+ is excellent. TikTok: 4-6% average, 10%+ is excellent. Twitter/X: 0.5-1% is average. LinkedIn: 2-5% is good. Smaller accounts typically have higher engagement rates than large accounts.
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