Business
Social Media Engagement Rate Calculator
Calculate engagement rate for any post, account, or campaign.
In this article
Engagement rate benchmarks (2026)
- Instagram: 1–3% average, 5%+ good
- TikTok: 3–9% average, much higher for smaller accounts
- YouTube: 2–5% of views engaging
- Twitter/X: 0.5–1% typical
Two ways to measure
By followers: better for brand benchmarking. By reach: better for content performance since reach varies by algorithm distribution.
Frequently asked questions
What is a good Instagram engagement rate in 2026?▾
1–3% is average for accounts over 10k. Under 10k typically see 5–8%. Anything above 6% across a large account indicates an unusually engaged audience.
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