Markup vs Margin — What's the Difference?
Convert between markup percentage and profit margin. Calculate selling price from cost and desired margin.
La Diferencia
Markup = (Precio-Costo)÷Costo×100. Margen = (Precio-Costo)÷Precio×100. Producto de $60 a $100: Markup 66.7%, Margen 40%. SIEMPRE son diferentes. Confundirlos destruye la rentabilidad.
Cuándo Usar Cada Uno
Markup: para establecer precios desde el costo. Margen: para analizar rentabilidad desde las ventas. Cuando alguien dice "50% de ganancia" — pregunta siempre si es markup o margen.
A 1% price increase on a business with 10% net margins increases profit by 10% — without selling a single additional unit. Pricing is the most powerful profit lever available to any business. Most small businesses underprice because they calculate markup instead of margin, or because they fear losing customers over small price increases.
