Business

Markup vs Margin — What's the Difference?

Built by Kevin Glover · @gloverbuilds · Verified formula

Convert between markup percentage and profit margin. Calculate selling price from cost and desired margin.

📅 Updated April 2026 ✅ Formula verified 📖 4 min read 🆓 Free · No sign-up

In this article

Markup vs Margin: The Critical Difference
Common Markups by Industry

Der Unterschied

Aufschlag = Gewinn / Einkaufspreis. Marge = Gewinn / Verkaufspreis. Einkauf 60 €, Verkauf 100 €: Aufschlag = 66,7%, Marge = 40%. Sie sind NIE gleich! Ein Aufschlag von 100% (Preis verdoppeln) = 50% Marge. In Deutschland: Einzelhandel typisch 100-300% Aufschlag.

Nach Branche

Gastronomie: 200-400%. Bekleidung: 100-300%. Lebensmittel: 30-50%. Software/SaaS: Marge 60-90%. Handwerk: Stundensatz × 2,5-3 (fuer Gemeinkosten + Gewinn).

⚡ CalcWolf Insight

A 1% price increase on a business with 10% net margins increases profit by 10% — without selling a single additional unit. Pricing is the most powerful profit lever available to any business. Most small businesses underprice because they calculate markup instead of margin, or because they fear losing customers over small price increases.

Frequently asked questions

Unterschied Aufschlag und Marge?▾

Aufschlag auf Einkauf, Marge auf Verkauf. EK 50 €, VK 100 €: Aufschlag 100%, Marge 50%.

Welcher Aufschlag ist ueblich?▾

Einzelhandel: 100-200%. Gastronomie: 200-400%. Software: Marge 60-90%.

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Kevin Glover · @gloverbuilds

Founder, CalcWolf · GLVTS · Blickr

All formulas sourced from primary references — IRS publications, peer-reviewed research, and official standards. Results are tested against independent reference calculators before publishing. Rates and brackets updated when official sources change. Editorial policy →