Business

Markup vs Margin — What's the Difference?

Built by Kevin Glover · @gloverbuilds · Verified formula

Convert between markup percentage and profit margin. Calculate selling price from cost and desired margin.

📅 Updated April 2026 ✅ Formula verified 📖 4 min read 🆓 Free · No sign-up

In this article

Markup vs Margin: The Critical Difference
Common Markups by Industry

A Diferença

Markup = lucro ÷ custo. Margem = lucro ÷ preço de venda. Custo R$60, venda R$100: markup = 66,7%, margem = 40%. NUNCA são iguais! Confundir causa precificação errada. Um markup de 100% (dobrar o preço) equivale a margem de 50%. No Brasil, markup de 100-300% é comum no varejo.

Por Setor no Brasil

Alimentação: markup 50-100%. Vestuário: 100-300%. Joias: 100-400%. Serviços: margem 20-50%. Software/SaaS: margem 60-90%. Quanto mais exclusivo ou com mais marca: maior o markup possível.

⚡ CalcWolf Insight

A 1% price increase on a business with 10% net margins increases profit by 10% — without selling a single additional unit. Pricing is the most powerful profit lever available to any business. Most small businesses underprice because they calculate markup instead of margin, or because they fear losing customers over small price increases.

Frequently asked questions

Diferença markup e margem?▾

Markup é sobre o custo. Margem é sobre o preço de venda. Custo R$50, venda R$100: markup 100%, margem 50%.

Qual markup usar?▾

Depende do setor. Varejo BR: 100-200%. Para calcular preço: custo × (1 + markup/100).

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Kevin Glover · @gloverbuilds

Founder, CalcWolf · GLVTS · Blickr

All formulas sourced from primary references — IRS publications, peer-reviewed research, and official standards. Results are tested against independent reference calculators before publishing. Rates and brackets updated when official sources change. Editorial policy →